Media Planning and Buying
“Impactful online media planning and advertising across major digital channels.”
Digital media planning and media buying strategy requires a talent for creating synergy across paid, owned and earned media. It’s about getting the right people to notice you with the right message at the right time.
At RGA DIGITAL, we adopt a holistic approach to build connected brands. Our media planning and buying strategy allows us to integrate all digital channels and measure cross-channel influence, both online and off.
Our professional team associates with the client to design and develop an online media plan, targets the ideal market audience, researches the best possible sites for reaching them, builds a cost-effective media buying plan with these online destinations, and creates online advertisements and rich media designed specifically to reach your market demographic.
No media campaign can be successful without constant analysis, tests and optimization of the marketing strategy. We use a combination of in-house tracking and external ad-serving technology to keep a constant eye on ROI.