Digital marketing is changing constantly. What’s trending now may not be in a year. It’s easy to be lost in the big digital world. Unless we know what we are trying to achieve in our online branding there’s a good chance we’ll be spending valuable resources on a technology that we don’t quite understand and this will not help us in the long-run.
When I think about how the digital marketing world works, I realise that the fundamentals of digital marketing are not much different than the traditional fundamentals of marketing, rather it’s a newer medium to reach to your audience. The fundamentals of traditional marketing focus on the 4P’s – Product, Price, Promotion, and Placement. What gets left behind is the fifth “P’, for people. Digital marketing brings “people” into the equation.
This amplifies the three main goals we’ll achieve through digital marketing:
We’ll work towards acquiring visitors, converting them into either customers or brand advocates, and analyzing their behaviors and who they are.
So, now that you have a clearer idea of what you want to achieve with digital marketing, the next step is to undersatnd how to achieve these goals.
The basic Principles of a Digital Marketing Strategy
To meet your Digital Marketing goals, a successful strategy should often comprise of an integration of the following disciplines:
- Website design and development
- Search Engine Optimization
- Content Optimization
- Social Media
The active, vibrant world of internet provides ample online marketing opportunities for your products and services. The need is to understand what’s best for your business and build your own unique digital marketing plan.
Want to get the ball rolling for your brand’s unique digital marketing strategy?
Connect with us and we’ll build for you an innovative digital marketing plan that brings you higher returns on your investment.