“Why do I need to adopt Digital marketing to promote my business?” This is one pertinent question which is asked by most of my clients and my reply at all times has been, “Look around yourself”.
Most of your daily work, like banking, shopping, learning, connecting with friends, etc are all happening online. Technological advancements have changed our habits dramatically.
We have become more hyper-connected and empowered through social media. The proliferation of more powerful smart phones and tablets, has changed the way we interact with brands and buy products, and this is constantly evolving. By 2020, some experts predict that 90% of transactions will take place online or be internet-influenced.
These digital transformations, resulting in change of consumer behaviour has brought in a sea of change in marketing.
Brands that have understood this new paradigm and have made changes in their marketing strategies will win. Those who don’t will get left behind.
Anticipating that your next question would be, “how will digital marketing help my business grow?” I have listed below the benefits of online marketing.
The good news is that digital marketing offers as much potential to the marketers / business owners as it does to the consumers.
Let’s take a look at the benefits digital marketing has to offer.
Well, there’s no denying that the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis and companies that have not yet recognised this change need to adapt fast.
It’s all about being one step ahead of your competition. Just make sure you keep your overall goals in mind as you develop your online marketing strategy, as this will enable you to choose the tools that can generate best results for your business type.